ETHOS

WHY?

SuperSaturated is as much a philosophy as a brand. It is about 100% commitment and dedication to what you believe in, and it's about the individual commitment that ordinary people put into extraordinary paths...

We take inspiration from those around us who lose themselves in their passions and beliefs and those that do what they do in order to define themselves: not because they have to, but because they believe in what they do.

They have the commitment and dedication to succeed, and at SuperSaturated we try to reflect and to emulate this.

WHAT?

SuperSaturated capture the aspects of people's lives that everyday people use to define themselves. We provide a physical expression of extraordinary lifestyles.

So..... we make films and take photos that don't just scratch the surface, they get under the skin. And we make clothing that isn't just thrown together: it's designed with the SuperSaturated ethos at its core.

We hope that you enjoy our products and take something from our philosophy. Most of all we hope that you manage to define yourself through what you do, and that - hell - we hope that you enjoy yourself along the way...

Organically and Ethically Sourced Products

We searched long and hard, and decided to source the raw materials for all SuperSaturated tees from the best: Continental Clothing. Continental set the gold-standard for organic and ethically produced clothing.  They’re licensed by the Soil Association and adhere to the Global Organic Textile Standard (GOTS). Not only that but we have chossen their Bamboo range of T-shirts which use highly sustainable sources of bamboo to produce the clothes. Added to this is our 100% committment to using water based inks which use much less harmful chemicals in their make up. we are fast becoming the most ethical brand around.